Case Study: The Quill Corporation.

Challenge: Change public perception of Quill, retain personal connection with customers, show Quill expertise.

Story: The experts at Quill personally help customers make the right choices for their needs.

Staples Inc.’s business-to-business division, The Quill Corporation, is a leading supplier of business supplies. This case study shows how AboutFace used new media to help Quill change the perception of its services while maintaining a personal connection with customers even as more and more business shifts into the online space.

You can see samples of the original work here>>

ASK QUILL "V-Blast" Email

We recently launched ASK QUILL, a web series for the business to business e-commerce division of STAPLES INC., Quill.com.

The challenge is how to make simple, useful documentary style “stories” that address common questions that customers have.

The videos are based upon questions that the Customer Relations team at Quill has received.  The pieces feature two members of Quill’s CR team seeking out answers.

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ASK QUILL MediaSite

The videos were promoted via email campaigns, on the company’s website, on the company blog and on video sharing sites.

Here are a few more examples:

PRINTERS.  ”When I hit print, I want a clean and easy to read document waiting for me by the time I get there. Everyone in my office will be using it and I dont plan on getting a bigger budget to have it installed. Please help!”

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G.P.S.  ”I’m constantly showing up late to my sales meetings because of the online directions I print don’t work well when I’m on the road. I need to keep my schedule flexible. I know a GPS is going to work for me, but there are so many to choose from. How do I know which one is best?”

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POWER STRIPS.  ”Going green is a big priority for my company this year and somebody told me that power strips can help the planet by using less energy. But that doesnt make any sense. Isnt it just more plugs? How does using a power strip help me Go Green?”

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ERGONOMICS.  ”It’s my job to buy the office furniture for the company. I know people who have had carpel tunnel injuries so I believe in ergonomic equipment. What can I afford that will make working in an office all day long, safe and comfortable?”

If you’d like to see more “ASK QUILL” webisodes, you can find them here.